PinBeans - Coffee Bean Retail Experience Design

Coffee Bean Retail Experience Design for New York Starbucks Roastery

Year

2024

Duration

3 Months

Client

Starbucks Roastery

Field

Retail Experience Design, User Interface Design

Software Used

Overview

Starbucks Reserve Roastery is known for their self roasting coffee beans. However, due to the lack of advertisement for the uniqueness of the coffee beans, a large number of beans in the store are sold after the fresh period. A pinball machine has been introduced to add more playful and educational experience to the retail experience.

Overview

Interface Interaction

Idel Page

Beans Information

Play Instruction

Pinball Game Interface

Field Research

New York Starbucks Roastery

Emilia
Coffee Bean Specialist

The Overall Retail Experience

-Grind samples everyday for people to smell the beans;

-Aroma may fade due to long exposure to the air;

-Methods of effectively handling beans that are past their freshness include repurposing them for the creation of various types of drinks;

-Recommend the coffee tasting experience in order to purchase the coffee beans you like.

Customers often select a random flavor of coffee beans as a souvenir, which commits them to an entire bag regardless of whether it suits their taste.

Key Takeaways

A 45 minutes experience for customer to try out different types of coffee beans they serve. Cost $50 per person.

Beans past their freshness will be further made into drinks that sells faster.

Design Objective

How can we design an experience that encourages customers to sample a variety of coffee bean flavors in a cost-effective and playful manner, while simultaneously boosting overall coffee bean sales to minimize the accumulation of surplus or aging beans?

User Journey